Name: Trina
Age: 26
Occupation: Marketing Manager
Background: Trina was born into a well-to-do family and received high standards of education from young. She now holds a first class honours degree from Boston University in marketing and is working as a marketing manager. She is single and currently lives together with her parents.
Likes: She loves being the center of attraction as well as the company of friends and family. She aspires to attain even greater heights in her career and is extremely image conscious. Nothing but the best will do for her. Although ambitious in her pursuits for career advancement, she holds relationships such as those for her friends and family in high regard. If anything, she would be willing to make sacrifices to maintain these relationships. She also enjoys having meals at posh places although she doesn’t really mind the occasional eat-out at neighbouring food-courts or coffeeshops. She absolutely adores going to beaches for a quiet afternoon of sun-tanning. She also likes to organize or be part of beach barbeque parties; she sees it as a way of staying in touch with her friends.
Physio-Pleasure: Trina loves going to beaches to chill out during whenever she has the time. (Appreciation)
Being a person who is very conscious about how she appears in front of her peers, she does workouts at gyms weekly as well as going for morning runs everyday. (Need)
[The build quality of the phone should be good so that it can take the strains of her gym exercises and morning runs. Mp3 and radio function is a welcome function as it allows her to be entertained during her tanning as well as exercising sessions.]
Being a person who is very conscious about how she appears in front of her peers, she does workouts at gyms weekly as well as going for morning runs everyday. (Need)
[The build quality of the phone should be good so that it can take the strains of her gym exercises and morning runs. Mp3 and radio function is a welcome function as it allows her to be entertained during her tanning as well as exercising sessions.]
Socio-Pleasure: Wants to always be in the know. Enjoys keeping in touch with friends and family. Allows her to feel in control of her life when everyone is within reach. (Need)
She loves to appear cultured and sophisticated in front of her peers. (Appreciation)
[The phone needs to be able to connect to various networks such as 3G and GSM. A 3G phone would be optimal as it will allow her to do video conferencing with her friends and family members whenever and wherever she is. It must also allow her to make blog posts on the go.]
She loves to appear cultured and sophisticated in front of her peers. (Appreciation)
[The phone needs to be able to connect to various networks such as 3G and GSM. A 3G phone would be optimal as it will allow her to do video conferencing with her friends and family members whenever and wherever she is. It must also allow her to make blog posts on the go.]
Psycho-Pleasure: She needs to feel in control of her life and everything that is happening around her. She prides herself for using the latest in technologies as well as the most fashionable designer items.
[A 3.2 Megapixels camera, mp3, 3G, Bluetooth functions are a must for her technological cravings. The user interface should not be too difficult for her to handle. The phone should be aesthetically pleasing to the eye and should have design innovations unlike any other in the market.]
[A 3.2 Megapixels camera, mp3, 3G, Bluetooth functions are a must for her technological cravings. The user interface should not be too difficult for her to handle. The phone should be aesthetically pleasing to the eye and should have design innovations unlike any other in the market.]
Ideo-Pleasure: Due to her constant need to stay in the centre of attention, she enjoys using the latest in technological innovations. The design and quality of a product are of utmost importance to her. The products she uses needs to be expensive looking and exude a sense of class.
[The phone should have a unique design, with a touch of class and sophistication to match her elegance and ideals.]
[The phone should have a unique design, with a touch of class and sophistication to match her elegance and ideals.]
Possible Match: Sony Ericsson K800i Cybershot phone.
Specs: 3.2 Megapixels Autofocus camera, Image stabilization, red eye reduction, real camera flash, memory stick micro slot, mp3 & radio function, 2.5 inch lcd screen, 2nd camera for video conference, 3G & GSM 900 1800 1900, direct blogging function, Netfront internet browser.
Specs: 3.2 Megapixels Autofocus camera, Image stabilization, red eye reduction, real camera flash, memory stick micro slot, mp3 & radio function, 2.5 inch lcd screen, 2nd camera for video conference, 3G & GSM 900 1800 1900, direct blogging function, Netfront internet browser.
Why: The K800i is a phone that exudes a sense of class and stands out from the rest because of its 3.2 megapixel camera, with real flash and red eye reduction, not to mention the image stabilization abilities. Apart from being worthy replacement for a digital camera, the K800i also spots violet keypad lights, which is not common place for many phones in the market. The use of violet keypad lights increases the elegance of this phone. Being a 3G phone, the K800i should enable Trina to be able to keep in touch with her loved ones no matter where she is in the world. The instant blogging option also allows Trina to make blog posts on the go, keeping her friends updated with the latest happenings. The included netfront browser allows her to surf the internet with ease, enabling her to get the latest information and emails.
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